Last week IBM released results from their major global online consumer studies.
We're pleased to see Australians proving they are not just a subset of the US and UK markets in terms of how they behave, what they expect and how they want to shop.
Tapping into the habit of dual screen use, surfing the web or social networks while watching TV, Heineken have launched a new live game which allows users to interact with games during the UEFA Champions league.
Adidas has recently launched a new brand campaign, 'adidas is all in', which seeks to unite its Sports Performance and Original sub brands under one global brand. The campaign included activity on TV, in store, online and was supported by the adidas all in challenge event which took place in Melbourne.
The head bone connected to the neck bone,
The neck bone connected to the back bone,
The back bone connected to the thigh bone,
The thigh bone connected to the knee bone,
The knee bone connected to the leg bone,..........You know the drill.