Last week IBM released results from their major global online consumer studies.
We're pleased to see Australians proving they are not just a subset of the US and UK markets in terms of how they behave, what they expect and how they want to shop.
Congratulations Sportgirl for taking top gong for ‘Most Innovative Online Retailer’ at the ORIAs. Citrus is proud to be a part of your digital journey!
Brand managers are constantly on a quest to connect to their consumers through lifestyle content - if a brand is seen to understand the lifestyle of the consumer then it is thought that increased consumer engagement will follow. Yes, to a point. But where some brands fail to achieve this is when there is limited or no relevance between what the brand’s product is and the lifestyle content.
Now, normally I try to avoid clichés like the plague, but in this case I could reel off a couple, you reap what you sow, to fail to prepare is to prepare to fail, you only get out what you put in, two heads are better than one hand which makes light work, or something like that; the point being that it's an age old truth that the more work and effort that goes into planning, the better your chances of success when it comes to executing.