Cotton On gets its Shop On with Citrus
The Cotton On Group has launched its online store today.
Partnering with the leading digital agency Citrus, Cotton On launched with Cotton On Girls, Guys, and Rubi Shoes. Cotton on Body, Cotton On Kids and Typo will launch in the coming months.
Cotton On's Executive Marketing Manager Marshal McLean says, "Our customers have been asking to shop online for a long time. The time is right now and we are very pleased to be working with Citrus. They have demonstrated a deep understanding of the online retail space and we have some big plans in coming months. We will launch all our brands in Australia and beyond."
CEO of Citrus, Peter Noble says, "Cotton On is a can-do company. They have a positive outlook and are willing to listen and take advice from the experts, in this case Citrus. We are thrilled to be working with them to give Australians and overseas shoppers the ability to buy their products online. We believe the Cotton On group will very quickly become a dominant force in the online landscape.
Cotton On joins Citrus' stable of leading brands including adidas, Garnier, Sportsgirl, Toys R Us, Heinz and Kikki K.
The Cotton On group is a retail powerhouse renowned for is winning combination of globally relevant fashion at affordable prices. It all began back in 1991 with one store in Geelong, Victoria, Australia. From modest beginnings, Cotton on has quickly evolved into a bona fide fashion destination boasting 700+ stores and 4,500+ employees. The original Cotton On offer has expanded to successfully branch into intimates, sleepwear and activewear with Cotton On Body; children's fashion with Cotton On Kids, footwear wit Rubi shoes; and gifts and stationery with Typo. The Cotton On group now has a significant presence in Australia, New Zealand, Singapore, Hong Kong, Malaysia and the U.S.