Citrus proves digital is always in fashion
We're thrilled to announce that Citrus has won a string of projects with fashion retailers Review, Metalicus and Republic - key brands in The PAS Group . Mid this year, we'll be launching new online stores for Review and Republic and overhauling Metalicus' existing online shopping site to be bigger and better than ever.
The PAS Group were looking to drive and maximise their online sales by creating a highly engaging online shopping experience. We're aiming to make their digital platforms places where stylish shoppers love to be, creating a sense of community and belonging amongst tastemakers by bringing to life the values of quality, passion for clothing and individuality that The PAS Group have become known for.
Focusing on a multi-channel approach, we'll also be integrating the brands' online stores with its customer relationship management and point of sale systems with a goal to deliver a seamless shopping experience online and in-store.
It's great to see more and more retail brands embracing the eCommerce wave - in fact, a recent PayPal Australia report predicted online commerce would grow to $34.8 billion by 2013, with eCommerce spend growing at a rate of 12.4 per cent per year. We're looking forward to working with The PAS Group on further enhancing their online presence and delivering a truly engaging brand and customer experience.
Stay tuned for more stylish developments!