What really builds customer loyalty to a retail brand? Its promises? Its branding? Its content? Or is it the services it offers which actually improves its customers' lives?
Brand managers are constantly on a quest to connect to their consumers through lifestyle content - if a brand is seen to understand the lifestyle of the consumer then it is thought that increased consumer engagement will follow. Yes, to a point. But where some brands fail to achieve this is when there is limited or no relevance between what the brand’s product is and the lifestyle content.
Adidas has recently launched a new brand campaign, 'adidas is all in', which seeks to unite its Sports Performance and Original sub brands under one global brand. The campaign included activity on TV, in store, online and was supported by the adidas all in challenge event which took place in Melbourne.
Page 1 of 1:
- « previous
- next »