We're thrilled to announce that Citrus has won a string of projects with fashion retailers Review, Metalicus and Republic - key brands in The PAS Group . Mid this year, we'll be launching new online stores for Review and Republic and overhauling Metalicus' existing online shopping site to be bigger and better than ever.
Last week IBM released results from their major global online consumer studies.
We're pleased to see Australians proving they are not just a subset of the US and UK markets in terms of how they behave, what they expect and how they want to shop.
We’re extremely excited to have been named Coopers’ new lead digital agency.
What do women really want? In this morning's Citrus Client Breakfast, Pru Cox from SheSpot takes on this age old question armed with fresh research into how Australian women have adopted technology into their everyday lives. Read more for Citrus Strategist Jon Turton's take on the findings & insights gleaned in 'The Woman Behind The Screen' report 2011.
Now, normally I try to avoid clichés like the plague, but in this case I could reel off a couple, you reap what you sow, to fail to prepare is to prepare to fail, you only get out what you put in, two heads are better than one hand which makes light work, or something like that; the point being that it's an age old truth that the more work and effort that goes into planning, the better your chances of success when it comes to executing.