Citrus is an independent digital agency. We combine strategic thinking, brilliant creative and leading edge technology to drive our clients’ success. Understanding our clients' business, brand and consumer is at the core of everything we do, ensuring insightful campaigns that deliver outstanding results. Citrus has shown leadership in the online space for more than 12 years and has partnered with the best in the business across multiple categories. These include Coopers Brewery, Adidas Australia, Taylormade Golf, The PAS Group, Windsor Smith, Lipstik Shoes, John Frieda, The Dulux Group, CPA Australia, Victoria Racing Club, realestateview.com.au, REIV, and Sportsgirl.
Peter has been at the helm of Citrus since 1998 and has more than 20 years experience in sales and marketing. Peter spearheads Citrus' business development and has deep expertise in digital marketing including relationship marketing, branded eCommerce, web analytics and site optimisation. Prior to Citrus Peter headed up the Trade Services division of Dun & Bradstreet (D&B). In addition to delivering on Citrus' vision to become Australia's leading digital agency, he is a fairly serious wine collector, fanatical about the St Kilda Football Club, enjoys horse racing and golf, sings karaoke and is pretty good at air guitar.